Has Dvorak lost it? or is it a case of “any publicity is good publicity”

Friday, February 17th, 2006

Dvorak has dropped the bomb in a PCMag article entitled “Will Apple adopt Windows?“. Dvorak does not actually answer the question, he speculates on an idea expressed by one of his friends, Yapov Epstein. Dvorak is convinced he [Yapov Epstein] may be right. The combination of “convinced” and “may be right” does not presage for great journalism.

Dvorak’s first symptom of this upcoming switch to Redmond’s OS is that Apple’s switching ads did not work, and that nobody switched. This argument falls appart when looking at Apple reports for Q4 2005. I seriously doubt that “48 percent year-over-year growth in Mac shipments in Q4” involves only new users. More and more developers are switching to Mac OS X, simply look at the ruby community (and the fantastic screencasts from ruby on rails). On the podcast scene too, Macs are more popular than any other system.

The second argument regards the deprecation of the firewire port for iPods in favour of USB. This seems like a cost cutting measure to me: why support two interfaces when one is far more widespread than the other?

Dvorak’s third argument goes like this: iPod was created to bring people to mac, this didn’t happen. Isn’t that just a repeat of the first argument?

Finally, the switch to Intel is Dvorak’s fourth ace. This is probably the only point that actually can make sense. I won’t dispute it, even if I do not agree.

I’ll skip over the circumstancial evidence that Dvorak uses in the next part of the article. Just to give you an idea, the following sentence “a Microsoft spokesperson [commented] that Microsoft Office will continue to be developed for the Mac for ‘five years.’” leaves Dvorak wondering what happens after that. I would think that after five years this support would have to be negotiated again. Nothing really surprising or uncommon here!

Dvorak continues by affirming that Apple does not have full control of OS X because of its ties to the Open Source community, whereas Windows would allow a better control with its proprietary format. He seems to somehow confuse the issue by using the “linux not ready for the desktop” argument (I’ll have to debunk that one soon).

Before concluding, Dvorak exposes his one and only counter-argument, a one-liner: mac fanatics would go crazy. Sure they would. I’ve actually send this article to a Mac fanatic friend of mine… boy, did I hit that sweet spot!

I do not think that Dvorak seriously believes what he wrote. His article is loud and flashy. It is written to attract the attention of a lot of people. Publicists supposedly say that there is no such thing as bad publicity. Is that Dvorak’s agenda? I think so. What about you?

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One Response to “Has Dvorak lost it? or is it a case of “any publicity is good publicity””


  1. […] On the 17th of february, I asked the question Has Dvorak lost it?. I just realized that the latest TWiT (#42) is entitled Dvorak’s lost it. I sincerely hope the patient improves! […]


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